Overcoming Top Sales Objections

Zig Ziglar once said “people often say that motivation doesn’t last.  Well, neither does bathing – that’s why we recommend it daily.”  When it comes to a sales team, motivation is key to success.  That motivation can be found in a variety of sources, including sales conferences, training classes, and morning huddles.  But what do you do when you work remotely without a team?  You download great sales training books to listen to while getting ready for your day!

Overcoming Top Sales Objections from Made For Success uses audio from several sales conferences to address how to counter the most common sales objections representatives face daily.  The audiobook pulls the listener in and gives the feel of being in the room with the audience.  With several chapters lasting 30-60 minutes each, this was a quick listen over a few mornings while getting ready for my day.  The speakers include Zig Ziglar, Bryan Flannagan, and Tom Hopkins from the Ziglar company that provides personal training workshops worldwide.

I give Overcoming Top Sales Objections 4 out of 5 stars.  I enjoyed the pep talk each morning and found myself more motivated and ready to encounter any objections that might come up in my sales conversations.  I found the techniques discussed very useful and have already put some into practice.  I would have preferred to have the written materials referenced in the discussion to review while listening as well.

I recommend this audiobook to anyone in business.  I learned early in my career that every person can be a salesperson for their company, regardless of their title.  Anyone who interacts with external or internal customers of the organization would benefit from these sales tips.  I would also recommend this as a refresher for tenured sales representatives and managers – I plan to listen to this again at least once per year and may go back to listen to specific chapters while preparing for more challenging sales encounters.

I chose Overcoming Top Sales Objections as my personal development read for the month of January.  My goal is to include at least one of these each month in 2023, along with my novels and other reading challenges.  This was my first time listening to a Zig Ziglar training, but can tell I will be seeking out more of his books in the future!

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